Friday, January 12, 2007

Guru or Dhirubhai Ambani’s most expensive PR campaign


The sad part is, that it might be effective. After all, it’s a Mani Ratnam film. And what a film it is. It’s got everything.

Style, twists, plots and a story line that’s actually made all of Gurukant Desai’s xfraudulent acts seem like an act of god.

Mani Ratnam has exposed ALMOST xall his nefarious deeds. And the end has sold the film out. You can so tell the end is force-fitted to meet the desires of the distributors.

You subtly let out hints that it’s based on Dhirubhai Ambani and set then a disclaimer right in the beginning to let everyone know that it’s a work of fiction and has no resemblance to anyone living or dead.

You let a word like that get out, and no disclaimer in the world is going to stop people from making the association. The attempts to make him a middle-class man are pathetic and so in-your-face, you wouldn’t miss it if you turned around.

And let’s just assume, that it truly was a work of fiction and the alleged inspiration was alleged by curious bystanders, then wouldn’t there be some resemblance in what they saw in the film and in the real Guru’s life before they made the allegation? That is one long, convoluted sentence.

Then promoted by adlabs, it stars Abhishek (who I must say has done a fantastic job) who’s dad is buddies with well, you know… and to add to that the they even take a pot-shot at their arch rivals. Who? See the movie, you’ll know.

It’s a brilliant film. Great performances. Ash has done a good job, but strictly by her standards and the rest of the caste, the direction, the script, the background score, etc. is EXCELLENT.

Now only if I had seen the film so soon, I could discuss events and incidents from it here. So please post your comments once you have seen the film so we can open this debate up a bit. And if you haven’t seen the movie, then don’t open the comments just yet.

PS: Mallika Sherwat is not hot.

PPS: Mithunda is back. What a performance!

8 Comments:

Anonymous Anonymous said...

i agree with ur PR exercise thingy but i think u shud leave tht ot and see da movie as a movie and not whos backing it n all.. in tht case many of the hindi movies r backed by the underworld.. i thought the movie was good and ya i agree mallika wasnt tht hot,,

12 January, 2007 22:11  
Blogger Neville said...

Dude, the underworld never made themselves look good by claiming they were doing something good for the country.

They only tried to explain their case by using sympathy as a factor through human stories.

12 January, 2007 23:12  
Blogger glug glug said...

Its cast and not caste..n yeah its end, abhishek is hamming some crappy dialogues..with aishwarya looking like a stupid drooling pup..which pretty much covers her entire repertoire of acting. And Abhishek.. plz dont try n be cute..u arent

17 January, 2007 22:21  
Blogger Neville said...

Firstly, I would like to eat crow and accept that I was WRONG. Yes, glug glug, it should be cast and not caste. I will not make that change right away. Ash looking like a drooling pup. Funny. Very funny.

Also, shouldn't the following words be "and", "it's", "Abhishek", "Aishwarya", "pup, which", "please", "don't", "aren't"?

Sorry couldn't resist that. Muah.

17 January, 2007 23:25  
Blogger glug glug said...

Yes..tht was the language used when dinosaurs werent fossils..me belongs to this generation..sms lingo rules..btw rmbr dis strted off as a guru post..

18 January, 2007 00:26  
Blogger Ashish Kharwatkar said...

Couldn't agree with you more, on the post AND this squabble :D

Hey, if you hear it from a distance, the soundtrack 'Gurubhai, Gurubhai avi gayo che...' sounds like 'Dhirubhai, Dhirubhai avi gayo che...'

Anyway, cool blog you've got going here... i'm linking yours to mine :D

23 January, 2007 04:07  
Blogger Neville said...

Thanks dude. I am linking you on mine too.

And ya... again the movie sucked.

23 January, 2007 11:14  
Anonymous Anonymous said...

Unfortunately, we see lots of slangs in the posts of late. This is not restricted to this site alone but in general.

Instead of using "u," we should type "you."

I agree that instant messaging abbreviations have no place in writing. However, there are instances where slang can be used in dialogue. In order for dialogue to appear natural, the writer should write as he would actually speak. I don't use chatspeak or messaging abbreviations in my writing. I don't even make a habit of using it in my replies to other people's work, but it is used so commonly that people sometimes forget this is not proper for writing.

'yeah' is not used in dialogue because it is so common in speech.

Slang cannot be a substitutes for normal or proper language, but most people can understand the context more often than not. Slang can also filter into normal everyday conversations. I think it's mostly used by teenagers to have a cute way of writing to each other and in that sense, it's fine. Let us limit our usage to conversations when you are sure that it is understood the way it is supposed to be and not to posts. This is just my personal opinion and evey one is free to say what they feel.

well i would see to it next time i write somthing in CE forums... i didn't know that was a point to be considered as well.

11 February, 2007 05:59  

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